Michael leads the adMarketplace.com platform - the largest search network outside of Google and Yahoo/Bing.
The 8th fastest-growing private company in New York, adMarketplace delivers premium Pay Per Click traffic to the Internet's largest marketers and their agencies.
With our proprietary search syndication platform, Advertiser 3D, advertisers can adjust keyword bids by traffic source and device type based on performance data.
The big data engine makes it possible to optimize advertising campaigns at unprecedented level of control, scale and granularity manually, programmatically or via automatically generated intelligent suggestions.
adMarketplace ad server is a 24/7/365 low latency large scale distributed system answering over a billion ad requests per day in 10 milliseconds or less.
Mike joined adMarketplace in October 2007 from SmartyAds, a pay-per-click advertising company he co-founded. Mike has 14 years of engineering experience and has led product development teams at AOL and Ubique, an emerging technology company. Mike received a Masters in Computer Science from the Weizmann Institute in Rehovot, Israel, and is an expert on information theory, data retrieval, cryptography and predictive algorithms.