2022 VIEW FROM THE TOP: Syniti

View From the Top by Kevin Campbell CEO

It seems not a moment passes without something that previously would be unprecedented feeling like the norm—a years-long global pandemic, a fundamental shift in how and where we work, more intense natural disasters, high inflation and most recently, the war in Ukraine.

These major disruptions are just that—disruptive; forcing pause, reflection, and in many cases, a reimagining of how to live, how to work, how to be. They’ve also had paradigm-shifting implications on the global supply chain, throwing what for many of us felt comfortably behind-the-scenes into the spotlight. We’re experiencing shortages of commonplace things—like routine auto parts or baby formula—let alone more unique items.

We’ve learned that a static and fixed supply chain just plainly doesn’t work, and that a severely disrupted global supply chain has wide-reaching and very real impacts on our daily lives. Yet, disruption often breeds innovation, and many businesses are accelerating their digital transformations with more flexible and responsive operations. The key to this acceleration is data.

Clean, quality data that is easily accessible turns into insightful, directional information that is critical to understanding and developing responses to these radical changes. Improved visibility into the entire supply ecosystem—demand, inventory, capacity—is only possible with data that can be trusted.

Companies need to do more than prioritize data and analytics initiatives; they need to establish strong data management practices focused on high-quality data and governance. Those that do will find themselves better equipped to cope with whatever the future holds.