Product Spotlight: Melissa

Bud Walker,
VP of Enterprise
Sales & Strategy


In the world of data privacy, protecting and verifying identity has never been more important. On everyone’s mind: the European General Data Protection Regulation (GDPR) and its implementation date of May 25, 2018. The regulation will require global organizations to strengthen the way they process and safeguard the personal data of EU citizens. Being located in North America is no absolution—if a company has personal data on EU citizens, they must comply with the new regulations. And, fines for violation are potentially huge—up to four percent of a company’s annual worldwide gross sales (turnover), or 20 million euros.

But, it’s hard to erase what you can’t find! Melissa can help companies gear up for GDPR compliance. Melissa has partnered with DataDelta, a developer of patented diagnostic tools for data accuracy in MDM systems, to offer a fast audit for companies—no Personally Identifiable Information (PII) used—to quantify and address their risk exposure.

Once a company understands the risks in its customer hubs, our suite of global identity resolution and verification solutions can fine-tune 360° Single Customer View CRM, Customer Data Integration (CDI), Master Customer Information File (MCIF), and MDM hubs for compliance, and the
ability to handle GDPR Erasure requests.

Melissa’s Personator Identity Verification solutions leverage regularly updated multisource reference data to standardize, correct, complete and verify your customer records. Our advanced matching software, MatchUp, will then combine sophisticated probabilistic and deterministic matching engines to deliver best-in-class identity resolution—and reduce the risk of false-negatives.

Melissa and DataDelta offers tools and services to achieve clean, consistent, and trustworthy data to help meet the dictates of the GDPR mandate.