SAP Announces the Simplified Front Office

Cloud Leader Unveils Vision, New Innovations to Transform Digital Customer Engagement

SAP SE has announced future integrated digital enterprise technologies that are intended to transform the relationships companies have with their customers. 
SAP plans to unleash a powerful portfolio of SAP hybris tools that are envisioned to enable in-the-moment customer profiling, digital commerce and community development, empowering an organization’s front office to stay connected with the frequently shifting needs of its customers and prospects and enabling companies to go beyond customer relationship management (CRM) into a new era of digital connectedness, customer service, and support.