Two years after Watson’s winning performance on the game show Jeopardy!, the IBM Watson Engagement Advisor has been launched by IBM, providing a system to help customer-facing personnel assist consumers more quickly than previously possible. Delivered through cloud-delivered services and online chat sessions, IBM Watson will empower customer service agents to provide fast, data-driven answers, or sit directly in the hands of consumers via mobile device. In one click, the solution's "Ask Watson" feature will quickly help address customers' questions, offer feedback to guide their purchase decisions, and troubleshoot their problems.
"Customer engagement is a natural fit for Watson, which can instantly create a strong bond between who customers are as individuals, and what types of information will help them reach their goals," says Manoj Saxena, General Manager, IBM Watson Solutions. "The end product: users will come away feeling known as people, empowered as consumers, and engaged as satisfied brand ambassadors who are willing to champion the business to friends and family."
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