Media Services Group Partners with Entrinsik to Offer Customers Informer

Media Services Group (MSGL) a developer of integrated publishing and event management software, has formed a partnership with Entrinsik to offer MSGL clients Informer Web Reporting, Entrinsik's web-based reporting and analysis solution.

By replacing their embedded reporting engine with Informer, companies that rely on the Elan Framework to run their publishing business now have a single point of access to reports where they can query any data source in real time, regardless of where it is stored. In addition, self-service report customization and ad hoc analysis capabilities for end users ensure the information is information is presented based on individual needs.

Informer's plug-in architecture is designed to be easily embeddable, enabling partners to quickly and seamlessly integrate web-based reporting capabilities into their existing software, while providing a consistent user experience for customers, notes Doug Leupen, president and CEO of Entrinsik.

According to Dan Pellegrini, president of the publishing division at MSGL, embedding Informer into the company's product offering gives it the ability to integrate with legacy systems and push data to the web. "With Informer, we can meet the immediate and future demands that our SaaS and turnkey customers have for web-based reporting without pulling developers off your core application."

More information about MSGL is available at and, for more information about Entrinsik, go to