1010data, Inc., provider of an internet-based big data warehouse, has announced the launch of a new software tool that enables 1010data's customers to automatically segment and analyze huge consumer transaction databases and produce statistical models with specificity, even to the level of social groups, families and individuals. For the first stage of the launch, 1010data is making the tool available in an invitational beta release for retail, consumer goods, and mobile telecom companies.
The Micro-Segmentation Wizard provides business analysts with an interactive software application that lets them specify the desired statistical operations to be performed on their data in 1010data's cloud-based big data warehouse, according to 1010data. In turn, 1010data processes the request, and automatically produces a series of models that can then be used to predict future consumer behavior.
"In all consumer-driven industries, customers are demanding to be treated as individuals, not boomers, tweeners, or dinks - dual income, no kids," said Tim Negris, vice president of marketing at 1010data. "To do true one-to-one marketing, you need to know and understand each customer. You can't sample, you can't survey, and you can't guess. You need an accurate, unique statistical model for each customer or social group. This software wizard gives you that."
The Micro-Segmentation Wizard aims to automate analytical processes that were previously labor- and time-intensive, with 1010data's underlying database technology performing complex analytics on data sets up to hundreds of times faster than conventional systems. Together, the technologies are intended to enhance the productivity and creativity of the analyst, and enable a higher level of customer intimacy for the business, resulting in more highly targeted products, offers, and campaigns, at faster speed and lower cost.
To request an invitation to participate in the beta program or to get more information, send an visit http://1010data.com/wizard.