Accenture Acquires maihiro, Boosting SAP Capabilities

Accenture is acquiring maihiro, a provider of customer experience and customer relationship management consulting, optimization, and ongoing enhancement services. This acquisition strengthens Accenture’s SAP capabilities.

“Our collective, comprehensive capabilities will help clients design and operate CX and CRM solutions that enable maximum benefits from the SAP Customer Experience portfolio, including integration with SAP S/4HANA and SAP intelligent technologies to enable seamless, end-to-end processes and drive innovation,” said Bernd Hesse, CEO, consulting and human resources, maihiro.

The acquisition will help Accenture create solutions for clients that drive innovation and transformation in marketing, sales, and customer service.

Founded in 2000 and an SAP Gold Partner, maihiro is a leading provider of SAP-based customer experience (CX), customer relationship management (CRM), and commerce services.

“Today’s brands compete in the experience economy. Only those capable of delivering the most engaging and differentiated experiences will continue to win and retain customers’ loyalty,” said Bhaskar Ghosh, group chief executive, Accenture Technology Services. “With this acquisition, we will amplify our experience and knowledge to help clients drive growth by developing and deploying superior experience management. This will enable clients to better understand their customers, evolve business processes to align with customer needs, and enjoy higher customer retention and purchase frequency.”

As part of Accenture’s strategy to enable clients to gain the most value from SAP solutions, in May 2019, Accenture and SAP announced that they are co-developing and co-innovating to accelerate development of the SAP C/4HANA platform and build industry-specific solutions that elevate digital customer experiences.

In November 2018, Accenture also acquired U.S.-based Intrigo Systems, a leading provider of advisory and systems integration services for SAP enterprise and cloud solutions in e-commerce, supply chain and procurement. In its 2019 fiscal year, Accenture invested nearly US$1.2 billion on 33 acquisitions globally to acquire critical skills and capabilities in strategic, high-growth areas of the market.

Terms of the transaction were not disclosed. The transaction is subject to customary closing conditions and is expected to close in early 2020.

For more information about this news, visit