Adobe and IBM Continue to Boost Customer Experiences, Powered by AI and Hybrid Cloud Innovation

Building on more than 20 years of partnership, IBM and Adobe are delivering guidance and technology to help clients benefit from the full value of Generative AI in marketing, content creation, and brand governance.

The companies are accomplishing this through a unique alliance spanning technology and consulting services, driving joint innovation through hybrid cloud infrastructure, data, applications, and a multi-model generative AI approach.

“Adobe and IBM share a combined mission of digitizing the information supply chain within the enterprise, and generative AI plays an important role helping to deliver this at scale. We’re moving from a generative AI era of experimentation to one in which the enterprise looks toward implementing AI’s benefits at scale. IBM’s partnership with Adobe is key to unlocking this next stage,” said IBM’s CEO Arvind Krishna.

Expanding on Adobe’s decision last year to leverage Red Hat OpenShift for accelerating the delivery of Adobe Experience Platform (AEP) globally, together IBM and Adobe are also bringing watsonx, IBM’s AI and data platform, into Adobe Experience Platform, the centralized and connected data foundation that powers customer experience management to deliver personalization at scale.

Adobe and IBM also announced they are exploring bringing the power of Adobe Acrobat AI Assistant to enterprises that have standardized on on-premises and private cloud environments, through the power of IBM’s watsonx AI and data platform. Adobe Acrobat AI Assistant combines the power of generative AI with a unique understanding of the PDF format to transform how people interact with and extract value from digital documents.

To support increased innovation with Adobe clients, IBM Consulting offers comprehensive capabilities across all three Adobe clouds, ensuring seamless integration and maximum value from Adobe investments.

The companies also jointly announced that IBM Consulting is partnering with Adobe to modernize the content supply chains for its clients by introducing innovative workflows that leverage the power of generative AI and Adobe Express.

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