Aerospike and AWS Partner on Real-Time Cloud Data Solution for Ad Tech

Aerospike Inc. and AWS are collaborating to offer a new advertising technology (Ad Tech) industry solution designed to accelerate and optimize deployments of the Aerospike real-time data platform on Amazon Elastic Compute Cloud (Amazon EC2).

The Aerospike real-time data platform enables organizations to act instantly across billions of transactions while reducing server footprint by up to 80%, according to the vendor.

Aerospike for Ad Tech on AWS enables customers to accelerate deployments using an AWS Quick Start guide, reference architectures, customer examples, prescriptive benchmarks, and cloud managed services for Ad Tech companies running Aerospike on Amazon EC2 instances.

“Real-time and reliable access to data is table stakes in Ad Tech and many other industries. In addition to the scale, speed and reliability of the combined Aerospike and AWS platform, organizations also get the business advantage of being able to use even more data, from the core to the edge, for better real-time decisioning,” said Srini V. Srinivasan, chief product officer and founder, Aerospike. “As real-time data platforms continue to permeate more industries, companies that select Aerospike and AWS early in their lifecycle can confidently grow their infrastructure with linear performance at any scale without the need for replatforming down the line.”

Customers can subscribe to the Aerospike real-time data platform from the AWS Marketplace, and as part of the AWS ISV Accelerate Program. Amazon’s global field sales will co-sell and support both Aerospike Cloud Managed Services and customer managed environments.

“Advertising technology businesses continue to see request volumes and throughput requirements soar, challenging infrastructure performance, maintenance and costs,” said Amit Shah, principal—product management, Amazon EC2 at AWS. “As Ad Tech continues to push the limits of petabyte scale and millisecond latency workloads, customers can use this solution for Aerospike on AWS to reduce capital expenditures, innovate faster, and accelerate deployments to get to market faster.”

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