Aiven’s BYOC Knocks Down Cloud Costs with Secure, Enterprise-Owned Data Strategy

Aiven, the open source cloud data platform, is announcing Bring Your Own Cloud (BYOC), a compliance-in-mind solution that allows enterprises to maintain control over their data and simultaneously reduce cloud spend. BYOC enables enterprises to deploy Aiven’s managed data services directly to their AWS, Google Cloud, or Microsoft Azure accounts, presenting a wealth of cost-saving opportunities as well as highly secure data ownership.

Aiven rivals traditional discount programs provided from cloud providers by alleviating customers of vendor lock-in and stringent, multi-year commitments, according to the vendor. The company’s open source data platform provides organizations seeking to reduce their ramping cloud costs by running services on their platform, including PostgreSQL, Kafka, and OpenSearch.

By connecting Aiven to a customer's AWS, GCP, or Microsoft Azure account through secure, industry-standard VPNs and role-based access controls, customers retain control of their data while also reducing cloud costs—by an average of 30%, according to early Aiven BYOC customers.

“Some of our customers have required high security environments. So, we actually have this premium high security environment capability within the Aiven implementation…and we decided to take this one step further, where we could run entirely within a customer’s account,” explained Jonah Kowall, VP of product management at Aiven. “And what that means is that they pay much less for Aiven, but they are responsible for the bill to the cloud provider.”

Kowall continued, adding that “what that means is that they can leverage their existing commitments, discounts, and financial obligations with the cloud provider, and purchase that directly from them, and have a much lower cost service from Aiven. From our side, it acts just like any other cloud for us, but it really provides the customer with a lot more flexibility.”

Implementation of BYOC does not impact existing workflows; by accessing it through Aiven’s API, where infrastructure is deployed by Aiven within the customer account and the hyperscaler they’re using, instead of an Aiven account. By operating within the customer account, data is further secured by ensuring the enterprise continues to own their data where it lives.

In alignment with Aiven's other services, BYOC is supported by a 99.99% SLA guarantee, according to Kowall.

“That's our secret sauce,” he explained. “[It’s] how we manage and scale and automate [thousands of instances], and we implement all the monitoring, the backups, and the resiliency that's required there, and it's all automated.”

Future plans for Aiven’s BYOC capability will revolve around self-service, Kowall emphasized. The initial iterations of BYOC being built by Aiven will see automation in terms of its set up, with the eventual goal of being completely self-service.

“When it comes to the cloud, the fact is that you're running in someone else's data center, and someone else is managing things for you. This can always be a compliance challenge,” said Kowall. “The big benefit is that the compliance challenges become even more minimized…because you really have control over that environment directly as the customer.”

“The second one [benefit] is really being able to leverage your existing cloud commitments and your cloud spend to get greater discounts not only for Aiven's workload, but for all of your workloads,” he concluded.

To learn more about Aiven’s BYOC solution, please visit