Amobee, a global digital marketing technology company serving brands and agencies, has expanded its collaboration with Oracle Data Cloud to become one of the first companies to activate third-party data across programmatic and social media through its platform, providing marketers seamless activation across digital channels.
Amobee unifies key programmatic channels—including major social media platforms, formats, and devices—to provide agencies and leading brands with advanced data management and media planning capabilities as well as actionable, real-time market research and proprietary audience data.
The collaboration allows marketers to access offline purchase-based transaction datasets through Oracle Data Cloud and activate them across social media and other digital programmatic media channels through Amobee, streamlining their digital ad buy.
This allows for better cross-channel planning decisions by surfacing clearer visibility of audience performance and reducing wasted spend through frequency management solutions. Marketers are able to leverage Amobee’s platform to access granular data, allowing them to effectively analyze the impact of different cross-channel media mixes, ad frequency and other tactics on business outcomes to inform online strategy and optimize campaigns.
Oracle Data Cloud provides Amobee clients with offline transaction data, Amobee runs the data through its data management platform and the ads are served through the social media platform as well as the Amobee demand side platform. This gives marketers insight into how consumers are interacting with online ads and the ability to optimize the ads across channels, devices and segments for actionable results to drive more offline sales.
In utilizing AI to help automate day-to-day tasks, Amobee’s platform allows the marketer to focus more time and energy on strategy. Amobee’s data science team has built an ensemble of algorithms that provide feedback and take action in real time, allowing marketers the ability to significantly improve and optimize their campaigns in-flight quicker and more effectively. By leveraging AI to ensure the data coming in and data going out is more accurate and predictions are better and more precise, marketers will inherently drive better ROI for their clients.
For more information, visit www.amobee.com and www.oracle.com/applications/customer-experience/data-cloud.