Amplifi to Acquire Comma Group to Deliver Robust Digital Transformation Worldwide

Amplifi, a leading strategy and information management consultancy, is acquiring Comma Group, an award-winning London-based international management consultancy exclusively focused on connecting people and data to improve commercial results.

The acquisition enables both Amplifi and Comma Group to expand their global reach, strengthen their services, and deliver people-centric digital transformations to clients worldwide.

The data industry has experienced explosive growth over the last year and this trend is expected to continue. The growth is partly attributed to COVID-19, which has affected all industries but made an immense impact on digital transformation and the important role of data.

Organizations worldwide are finding that effective digital and data transformation strategies are essential for business sustainability and growth.

"This is the first step in Amplifi's growth-through-acquisition strategy and lays the foundation for our European expansion efforts," said Corey Mellick, CEO of Amplifi. "Joining forces with Comma Group positions us as one of the largest MDM consultancies anywhere, and we look forward to working with Comma's strong management team, who are among the industry's best thought leaders and data experts."

In addition to expanding Amplifi's size and reach, Comma Group broadens the U.S.-based consultancy's capabilities with additional service offerings in data quality, data migration, and innovative R&D.

Comma Group will also supplement Amplifi's technology services through several key partnerships including InRiver, Riversand, Stibo Systems, Tibco and Winshuttle.

Co-founded in 2015 by Leigh Wells, Sam Goss, Mike Evans and Mike Bonsall, Comma Group was established to help businesses extract more value from their data by connecting people, data and technology.

The deal marks a vital step on both brands' journeys toward creating the world's leading global platform for data management and services to support organizations across North America, Europe, and other territories.

"The whole process was done virtually, showing how much two companies can achieve when they think big and align visions," said Scott Spear, Amplifi chairman and CCO. "It's really rewarding to close this transaction, and we are very excited to have Comma under the Amplifi umbrella to create a platform to service the world's largest companies and deliver the most complex projects."

Comma Group will become a wholly-owned subsidiary of Amplifi and will operate under the name Comma, part of Amplifi. Terms of the transaction were not disclosed.

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