Apica Fuels Modern Data Management with Platform Update and Recent Acquisitions

Apica, the leader in data management and active observability, is debuting version 2.0 of the Apica Ascent Platform, acting as a culmination of Apica’s recently acquired entities—LOGIQ.AI, a data fabric innovator, and Circonus, a telemetry data management provider. Incorporating the features from both acquired companies’ platforms, Ascent platform 2.0 empowers organizations with deeper, more enriched insights into data management, further simplifying how customers gather and apply their data to systems and platforms.

Modern business demands modern data—or data that is seamlessly accessed, trustworthy, reliable, actionable, and a myriad of other necessities. In turn, enterprises must be able to adapt to this ongoing list of data requirements, able to handle the unprecedented volume, velocity, and variety of data that modernity brings.

According to a report from Gartner, by 2027, at least 40% of organizations will deploy data storage management solutions for classification, insights, and optimization, up from 15% in early 2023. The complex data estates that enterprises—and their diligent IT and data teams—face is a costly detriment toward driving business innovation and enhanced, insight-driven decision making.

This phenomenon fuels the Ascent platform 2.0, expressing Apica’s latest strategic approach toward data management, according to the company.

“Many tools on the market solve the search problem and not the data problem. We’ve been solving the data problem as a fundamental underpinning of our data management architecture,” explained Ranjan Parthasarathy, chief technology and product officer at Apica. “And we support an approach that does not stick our clients in a walled garden.”

“With the onset of Generative AI [GenAI], we now face even more data growth. Customers will also need open-source solutions to keep costs down and avoid a situation with proprietary tech where data is closed off. Apica embraces anything and everything to support ecosystem connectors, enabling open protocols and data collectors to be available in the open ecosystem, and we’re not done yet. We continue to work towards open source to provide the most extensive coverage and help customers control their data better,” continued Parthasarathy.

Acknowledging that data management is a fundamental problem from which all other data challenges are born, Apica’s release modernizes observability with a wide expanse of capabilities, including:

  • Centralized, single pane of glass for machine data workflows—including digital user experience monitoring, telemetry pipeline management, and full-stack observability—underpinned by a consumer-grade UX
  • Data storage simplified at scale for any cloud environment, powered by Apica’s InstaStore technology
  • Support for a vast ecosystem of data collectors and data integrations out-of-the-box by being built on open data standards
  • Rapid troubleshooting available through AI/ML and GenAI

“Apica is built on the premise of being flexible and meeting enterprise customers where they are,” said Ranjan Parthasarathy, chief technology and product officer at Apica. “Organizations struggle to manage tool sprawl, so we’ve provided the platform that ensures their legacy and digital transformation strategies work well together. They don’t have to leave their legacy tools behind while modernizing; Apica can help make everything work together to provide insights needed for the business. We regularly hear from customers and in peer reviews that we are easy to implement, use, and manage, and our costs are the lowest.”

To learn more about Apica’s Ascent platform, please visit