Attunity Acquires BIReady to Expand Strategic Position in Big Data Markets

To expand its big data solutions portfolio as well as its strategic positioning in big data markets, Attunity Ltd. has acquired BIReady's data warehouse automation technology. Attunity acquired BIReady's technology for approximately $1 million in a combination of cash and Attunity shares with an earn-out potential of up to $375,000 in cash over the next 2 years.

Attunity is a provider of information availability software solutions. With the BIReady technology Attunity says it will be able to fulfill a key requirement for enterprises that need an automated, end-to-end data warehousing solution to support mission-critical data initiatives.

The BIReady technology is designed to eliminate the traditionally complex, manual tasks of preparing data for BI and big data analytics, freeing them to focus on higher-value tasks that drive business growth and competitive advantage.The BIReady solution automatically designs, generates and populates enterprise data warehouses and data marts, adding data modeling and structuring capabilities inside the data warehouse. This technology, which Attunity describes as unique in the market, is designed to provide fast delivery of information for big data analytics and BI projects - adding a new capability to Attunity's big data technology suite.

"BIReady technology accomplishes the many goals of ETL by automating much of the data warehousing design process and the generation of SQL code - something the classic ETL model has never mastered," explained Bill Inmon, owner of Inmon Consulting Services,  and Forest Rim Technology (a BIReady  partner). "Unifying these strengths with existing Attunity technology will provide a modern platform that adds value for enterprises by making the process of delivering data and building a data warehouse seamless, efficient and affordable."

"The addition of data warehouse automation technology to our information availability portfolio helps to complete and strengthen our offering while answering a critical need for prospects," added Shimon Alon, chairman and CEO of Attunity.  "The technology will also enable us to cross-sell and up-sell to our existing customers currently considering or leveraging data warehousing on-premises or in the cloud."

For more information about Attunity, go to

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Attunity recently added new capabilities to its solution suite with the acquisition of BIReady's data warehouse automation technology, which eliminates the complex, manual tasks of preparing data for BI and big data analytics. Lawrence Schwartz, Attunity's vice president of marketing, spoke with DBTA about BIReady and other Attunity solutions for customers dealing with big data projects.

Posted February 06, 2015