Attunity Picks Up SAP Specialist Hayes Technology Group

Attunity, a provider of real-time data replication and loading solutions, has completed the acquisition of Hayes Technology Group, Inc., a U.S.-based provider of data replication software solutions for SAP environments. The acquisition is expected to strengthen Attunity’s cross-platform portfolio and solidify its offerings across major enterprise ecosystems.

Citing SAP’s customer base of 250,000 and SAP sales representing approximately 25% of the ERP software market, Lawrence Schwartz, Attunity vice president of marketing, said that the acquisition will enable new synergies and cross-sell opportunities for Attunity.  In the past, Attunity has done some work with SAP and Sybase but Hayes offers unique expertise in the SAP space, noted Schwartz. “This fits with our overall strategy and what we bring to market."

Hayes Technology Group's flagship product, GoldClient, is a software solution that enables SAP users to replicate and move large volumes of data from and between SAP applications and data warehouses.   According to Attunity, Hayes offers proprietary technology techniques that enable organizations to maximize the flexibility, reliability and performance of selecting and replicating SAP data.

With this acquisition, Attunity, with its focus on heterogeneous data replication, file transfer and Cloud technologies, supporting both enterprise data centers and the cloud, will expand its solutions into the large SAP market, including the SAP HANA in-memory big data platform.   Many enterprise customers have SAP somewhere in their environments and use of HANA is growing raplidly, said Schwartz. “This is an important toe-hold for us.”

Under the terms of the purchase agreement, Attunity acquired Hayes for approximately $6.2 million in a combination of cash and Attunity shares with an earnout potential of up to $4.2 million (in a combination of cash and Attunity shares) over the next 2 years.  Attunity expects Hayes to contribute approximately $4 million in revenues in 2014.  Schwartz said Hayes employees are based in Chicago and will remain there.

Roth Capital acted as exclusive financial advisor to Attunity on the transaction.

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