Azul, a company 100% focused on Java, announced continued momentum in its global channel program—marked by a shift toward continued elevation of the program’s strategic leadership and a strong year-over-year growth in channel-sourced and channel-involved new and upsell bookings.
According to Azul, the company has focused on partner profitability, program compliance and deal quality, resulting in measurable increases in revenue contribution, deal size, partner performance, and services expansion.
Key channel highlights in 2025 include:
- Strong bookings contributions
- Higher-value, better-qualified deals
- Surge in high-value partners
- Major milestone potential
Azul is on track to secure more than $3.5 million in new and upselling bookings from one partner, an unprecedented milestone for the program, the company said.
“Three years ago, we were the new entrant to commercial Java solutions being sold through the channel, building awareness and onboarding partners at speed,” said Simon Taylor, vice president of global channel sales at Azul. “Today we have strong awareness, are onboarding partners at speed, and have a clear understanding of the levers that accelerate ecosystem performance. As we continue to mature our program, our partners are consistently delivering high-value business and contributing meaningfully to our company’s growth. Our focus on partner profitability and program discipline is paying off.”
Program milestones and operational highlights in 2025 include:
- Compliance framework adoption: Azul has implemented a new global compliance model based on partner tiers (Platinum/Tier 1, Gold/Tier 2 and Silver/Tier 3) and specific subregional requirements. The program drives consistency across bookings, pipeline and training expectations and enables more predictable partner performance worldwide.
- Technical alliance commercialization: Azul is commercializing several strategic technical alliances, transitioning them from awareness partnerships into revenue-generating referral relationships.
- Systems integrator expansion: The company has broadened its base of global system integrators and regional service partners, including organizations providing JDK migration, WebLogic and JBoss migrations with Azul’s recent acquisition of Payara and cloud modernization and advisory services to support Azul’s customers across AWS and hybrid-cloud environments. Current partners include OpenValue, Silverleaf, SmartMigrator, IBM TLS, CrowdCode and OpsGuru to name a few.
- Managed services momentum: Following the launch of its IC Managed Services program this year, Azul has already completed its first managed services deal in North America and anticipates additional activity in EMEA and APAC.
- Accelerated training and certification: Since the rollout of Azul’s updated compliance and training materials released in October 2025, more than 30 partners have completed the new training in the first couple of months.
For more information about this news, visit www.azul.com.