BMC Announces 'Amazon-Like' Branded Marketplace for Cloud Apps

BMC Software has introduced a cloud-based app store for companies who want to deploy their own “Amazon-like” branded marketplace to market and sell private-label mobile, cloud, custom and desktop applications. BMC Marketplace offers a consumer-style user interface and unique customer purchase automation tracking capabilities.

The venue offers lead generation and transaction processing that helps customers to begin to monetize application offerings. It also provides partners with automated publishing tools along with vendor approval workflows.

“Speed-to-market in the cloud is critical as more and more businesses seek to monetize customer interests online and offer value-added partners new channels to market,” said Kia Behnia, chief technology officer for BMC Software. “The problem is that custom-built or traditional enterprise software approaches take millions to develop and support and months to deploy. BMC Marketplace delivers your own Amazon-like Web Services Marketplace cost-effectively in a matter of weeks.”

More information is available here