Birst Makes Big Data Accessible to Midsize Organizations

Birst Inc., a provider of business analytics solutions, has announced support for Apache Hadoop, combining the scale of Hadoop data sets with Birst's agile multi-dimensional database.

According to Birst, many organizations recognize the value big data has to offer, but except for the very large who can manage the complexity, it is beyond the reach for most. Birst says the new support will lower the adoption barrier by giving users the capability to treat big data like any other ordinary data set. With the new support, business users can now aggregate and visualize big data such as website interactions, social media and cloud traffic quickly and easily which traditionally would have required extensive ETL processes and considerable pain to set up.

"Business analytics is changing as the volume of data from online web interactions skyrockets and customers increasingly want to browse, query or merge transactional data with interaction data," says  Rick Spickelmier, Birst CTO. "Data in Hadoop is not well suited for business intelligence and to make it actionable takes a lot of work. Birst's automated multi-dimensional database allows organizations to quickly and easily take big data and make sense of it."

Birst provides access to data stored in Hadoop, and enables the business analyst to discover new relationships and patterns in data without locking them into manual ETL processes.

According to the vendor, with Birst's agile BI solution and Hadoop's massive store, business users can now:

  • Obtain high-level analytic insight on massive amounts of data. Birst creates multi-dimensional models from subsets of Hadoop data and allows business users to browse, query or visualize big data
  • Seamlessly elect between real-time access to Hadoop data or integrating Hadoop data with other data sources including SAP, SalesForce, operational and financial information into automatically created multi-dimensional data sets.
  • Tap into the power of massive scale; from petabytes of data using Hadoop's distributed file system to report on extremely large data volumes
  • Deliver insights to a broad set of individuals in a readily consumable manner via dashboards, reports, ad-hoc queries, and mobile delivery-all which can be modified quickly and easily.

Birst support for Hadoop is included in the Birst business analytics platform at no additional charge. For more information, visit