Bradmark Expands Reseller Agreement with Sybase for Industry-Leading Database Products

Bradmark Technologies, Inc., an established provider of database tools for enterprise monitoring and administration, has announced the expansion of its seven-year global reseller agreement with Sybase, an SAP company, through the execution of an addendum granting Bradmark the right to sell SAP Sybase database products in North America. Under this agreement, Bradmark will offer SAP Sybase Adaptive Server Enterprise (ASE), SAP Sybase IQ server, SAP Sybase Replication Server and Mirror Activator  database products to its existing customers and prospects through its direct sales force and marketing campaigns in the United States and Canada.

“Through this extended agreement, Bradmark is increasing its value to customers,” said Brad Tashenberg, president and CEO, Bradmark. “SAP Sybase database solutions are synergistic with Bradmark’s proven monitoring product line, Bradmark Surveillance. Offered together, the solutions provide a win-win for Bradmark, Sybase and our customers.”

SAP Sybase ASE is an integral part of the SAP real-time data platform. It is a proven database management system that has been in use for more than 25 years in highly demanding, mission-critical transactional environments across industries, delivering high performance, reliability, world-class technical support and a low cost of ownership.

“The ability to acquire both database and database management tools as an integral solution from a single supplier allows customers to reduce time and resources during the acquisition phase of the procurement cycle, and afterward have a single point of contact for planning and problem resolution,” said Matt Reaves, vice president, Channels, Sybase. “This can help lower a customer’s total cost of ownership.”

In 2004, Sybase, Inc. and Bradmark Technologies, Inc. signed a master partner’s agreement allowing Bradmark to resell Sybase products, following that in 2005 with the signing of a master reseller’s agreement, enabling Sybase to offer Bradmark’s Surveillance product directly to its customers through both its direct sales force and worldwide partnerships.

Enabling IT operations to maximize overall system efficiency by reducing the time to identify and resolve database issues, Bradmark’s Surveillance monitoring solution is a leading choice for top-tier infrastructure management. Utilizing essential tools for real-time monitoring, issue identification and resolution, rules-based event management, data repository and reporting, Surveillance provides comprehensive, cross-functional support for solutions including SAP Sybase ASE, SAP Sybase Replication Server, SAP Sybase IQ and Mirror Activator.

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