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CenturyLink to Rebrand as Lumen


CenturyLink is rebranding as the company shifts to a new purpose, becoming Lumen Technologies, or simply Lumen. The company aims to help lead enterprises through the challenges and opportunities of the 4th Industrial Revolution—a time when smart, connective devices are everywhere.

Lumen brings a new focus to how it views the marketplace and the world with the purpose to further human progress through technology.

Lumen's combination of global technology infrastructure, powerful business solutions, and industry-leading services creates the platform to help our customers excel in this new industrial age and produce amazing things, according to the vendor.

"Our people are dedicated to furthering human progress through technology,” said Lumen president and CEO Jeff Storey. “Lumen is all about enabling the amazing potential of our customers, by utilizing our technology platform, our people, and our relationships with customers and partners."

The Lumen Platform helps customers capitalize on emerging technologies of the 4th Industrial Revolution to deliver things such as smart cities, retail and industrial robotics, real-time virtual collaboration and automated factories, as well as power today's business applications that require high-performance networking and security.

The platform brings together its highly interconnected global fiber network infrastructure, edge cloud capabilities, and security and communication and collaboration solutions to deliver a fast and secure foundation for the application and data services vital to our customers' success.

Lumen's worldwide fiber network infrastructure and complementary capabilities deliver competitive advantages to customers in four key areas:

  • Adaptive networking: Lumen provides hybrid network solutions built to quickly respond to customers' ever-changing data and application needs.
  • Edge cloud and IT agility: Lumen enhances application experiences by delivering low-latency, high performance data access and by moving data and workloads closer to where customers need them.
  • Connected security: Lumen offers global threat intelligence, network-based security controls and deep security expertise to help customers protect their data and applications against constantly evolving threats.
  • Communications and collaboration: Lumen's communication and collaboration solutions make it easy for people to stay connected, productive and engaged wherever they are located.

CenturyLink, with its strong heritage, will remain as a trusted brand for residential and small business customers over traditional networks. In addition, Lumen is pleased to announce Quantum Fiber, a fully digital platform for delivering fiber-based products and services to residents and small businesses. Quantum Fiber will use the power of Lumen's extensive fiber network and infrastructure.

For more information about this news, visit www.centurylink.com.


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