Cisco is adding key elements to the Cisco 360 Partner Program that will launch on January 25, 2026, co-designed with partners to help accelerate their profitability and deliver greater customer value.
According to Cisco, with partners expecting AI to drive most of their revenue within the next five years, the enhanced program incentivizes their efforts to help organizations harness this opportunity amid infrastructure constraints, data complexity, and skills gaps.
The program strengthens collaboration across the global partner ecosystem and allows partners to unlock the full power of the Cisco portfolio to deliver the AI-ready data centers, future-proofed workplaces, and digital resilience their customers need to thrive in the AI era.
Building on the Cisco 360 Partner Program announced at Partner Summit last year, these new updates introduce more paths to profitability for solutions that drive customer value—campus refresh, AI, security, collaboration, and mass-scale infrastructure—helping partners to potentially earn as much or more than through the existing program.
Preferred Partners can also earn new specializations aligned with Cisco's critical infrastructure for the AI era. Cisco is also deepening its investment in Partner enablement with new training, tools, resources, including a marketing Launchpad and Branding Toolkit to support partners for the Cisco 360 Partner Program.
"This program is critical to our mutual success with partners. The Cisco 360 Partner Program serves the agile partner ecosystem that reacts and adapts quickly, innovates continuously, and scales efficiently through platform and ecosystem effects," said Tim Coogan, senior vice president of global partner sales at Cisco.
New Cisco 360 Partner Program elements announced include:
Enhanced partner incentive tied to customer priorities: The Cisco Partner Incentive introduces the Eligible Offers list and rebate rates aligned to accelerate growth and incentivize adoption in key innovation areas.
New specializations recognizing AI infrastructure expertise: In February 2026, Cisco Preferred Partners can earn two new specializations—Secure AI Infrastructure and Secure Networking—recognizing partners who deliver comprehensive solutions from design through ongoing customer engagement using Cisco’s integrated hardware, software, and services.
Expanded partner enablement: training, tools, and demo environments
Partners gain access to new resources designed to accelerate expertise and time to revenue:
- Cisco Partner Learning Journeys
- Cisco AI Assistant for Partners
- Advanced dCloud Demo Experiences
- Cisco U. AI Skills Expansion
- "Learn with Cisco"
Partners preparing for launch can access a Launchpad and a Branding Toolkit plus high-touch, one-on-one marketing support to customize marketing assets with their new brand and ensure readiness for January 25, 2026.
“The Cisco 360 Partner Program is about more than recognition—it’s about empowering every partner to thrive at the center of Cisco’s innovation. By investing in our partners’ capabilities and giving them the tools and resources they need, we’re enabling our ecosystem to deliver greater customer outcomes and lead in an AI-powered world,” said Elisabeth De Dobbeleer, senior vice president, Cisco Partner Program.
For more information about this news, visit www.cisco.com.