Clazar Raises $10M in Funding to Shake Up the Cloud Software Marketplace

Clazar, the company powering software businesses to sell and grow revenue through cloud marketplaces (AWS, Azure, and GCP), announced it has raised a $10 million Series A funding round, enabling the company to expand its GTM teams and continue driving new customer growth.

Clazar follows a philosophy of building not just for but also with its customers. Fresh funds will enable the business to invest in R&D and product innovation, helping it continue to expand offerings alongside a rapidly growing customer base and meet its demands.

The financing round was led by Ridge Ventures and Ensemble VC, with participation from Saurabh Gupta, Managing Partner at DST Global, and existing investors including The General Partnership and Twin Ventures. This brings the total funding to $14 million. Founded in 2023, Clazar is backed by distinguished seed round investors, including Lenny Rachitsky, Vlad Loktev, Vinod Devan, Clara Liang, Kyle Parish, and Neha Narkhede. 

With cloud marketplaces expected to drive $45 billion in third-party software sales by 2025, Clazar ensures that Independent Software Vendors (ISVs) of all sizes can automate all components of their cloud sales and grow revenue through a faster, more cost-efficient route to market, according to the company.     

“The engineering effort and resources required to get started on cloud marketplaces have traditionally been high even for enterprises, and often prohibitive for startups and smaller companies, creating a barrier to entry. But the channel is increasingly critical for success,” said Trunal Bhanse, CEO and co-founder of Clazar. “Whatever stage a company is in and wherever they are in their cloud GTM journey, Clazar offers an easy, automated, end-to-end solution across all major cloud marketplaces that keeps up with the constant changes happening in the ecosystem. We’re undergoing a generational shift in the way software is bought and sold, and Clazar is helping to catapult the entire industry forward. We’re grateful to our visionary investors and eager to put this Series A funding to work.”

 With Clazar, software businesses can launch, grow, and scale Cloud GTM with minimal engineering and no operational resource commitment. Benefits for software sellers include:

  • Going live in just weeks instead of months, with Clazar managing buyer registration, pricing, technical integration, and integration testing. Clazar also enables easy private offer transactions, usage tracking, and metering to build transaction volume and quicken time-to-value. 
  • Expansion from single to multi-product listings and enabling Co-Selling via the hyperscalers through a single platform without compounding cost, time, and effort.
  • Day-to-day transaction seamlessness and data integrity with best-in-class bidirectional syncs between partner portals and business tools like your CRM (HubSpot, Salesforce) and other essentials.
  • Data-driven decision-making and monitoring, with a complete view of buyers and contracts and comprehensive insights into multi-marketplace performance and revenue.

Unlike other industry players, Clazar's pricing plans are based on the number of private offers generated, and not on the revenue closed via marketplaces, according to the company.

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