Criteo Integrates with Oracle Data Cloud to Provide Additional Controls for Marketers

Criteo S.A. has announced an integration with Oracle Data Cloud to strengthen its existing brand safety offering.

Criteo partners with more than 20,000 customers and thousands of publishers around the globe to deliver advertising across channels, by applying advanced machine learning to datasets, giving companies the technology they need to better know and serve their customers. Its AI Engine, a predictive bidding tool, is now integrated with Oracle Contextual Intelligence, a solution providing real-time content review and classification pre-bid to clients across brand-suitable categories.

According to Criteo, brand safety continues to gain prominence with advertisers and marketers concerned by the rise of sensitive news topics and misinformation. A recent Interactive Advertising Bureau (IAB) study found that more than 77% of industry professionals cited brand safety as a key priority in 2020. Criteo is responding to these industry needs through its integration with Oracle to deliver greater brand protection to marketers while continuing to provide scale and performance.

"Criteo is committed to delivering a safe and transparent advertising experience for brands and publishers alike," said Len Ostroff, SVP global partnerships and alliances at Criteo. "Oracle Data Cloud is a leader in contextual intelligence. Our integration with them will bring semantic detection power pre-bid to our global brand safety offering so we can better serve our clients."

Oracle Contextual Intelligence is a technology that does not rely on personal identifiers to improve marketing results by ensuring that advertisements get displayed on brand-suitable advertising spaces with appropriate contextual content. Using adaptive machine learning, the technology evaluates keywords on web pages so advertisers can avoid associating their brand with negative content and keywords. The technology can also be used to place advertisements in contexts that are more appropriate and impactful for the brands.

Criteo began working with Oracle Data Cloud in February 2020.

For more information, go to and