Customer Analytics Solution Provides Retailers with Actionable Insight

Oracle has unveiled Oracle Retail Customer Analytics, a business intelligence solution that provides segmentation, demographic, product affinity and promotion information to help retailers better understand their customers and the motivation for their buying decisions. The new solution provides more than 10 pre-built dashboards based on almost 100 key performance indicators, and is designed to deliver rapid time-to-value and enable retailers to adapt to customer preferences and market opportunities on the fly.

“Oracle Retail Customer Analytics takes the custom-build programming off the retailer’s plate and gives merchants, category managers and pricing analysts the tools to analyze who’s buying what and when,” says Mike Webster, senior vice president and general manager, Oracle Retail. “This product demonstrates the advantages of leveraging Oracle’s best-in-class business intelligence tools with retail-specific expertise.”

Oracle Retail Analytics applications are optimized to run on Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud, and are designed to deliver the extreme performance and scalability required to accommodate high data volumes common to retail environments without sacrificing depth or speed of analysis.

Part of the Oracle Retail Analytics Family of BI Applications, Oracle Retail Analytics applications are pre-integrated with several Oracle and third-party applications and can be implemented alone or together to accommodate each retailer’s unique information requirements and application environment. Built on Oracle Business Intelligence Enterprise Edition, Oracle Retail Analytics can deliver reports to mobile devices and desktops in a variety of formats.

More information is available about Oracle Retail Merchandising Analytics.