Data Intensity Adds Data Analytics and BI Services with CLEAR MEASURES Acquisition

Data Intensity, a provider of Oracle-focused application management and cloud services, has acquired business analytics and database management specialist CLEAR MEASURES. 

“Organizations are already challenged by the resource requirements and complexity of managing mission-critical applications, databases and systems on a 24×7 basis. The emergence of big data as a technology-driven business opportunity is exciting, but adds to the pressure organizations already feel in trying to deliver more with less,” said Kirk Arnold, CEO, Data Intensity. “By uniting with CLEAR MEASURES, we can now enable customers to realize the business value of big data as well as the advantages of the cloud. We give organizations the breadth of capabilities, expertise, capacity and cost savings they need to make their data manageable, plus the analytics and business intelligence services they need to make their data meaningful.”

According to Data Intensity, the acquisition will enable it to extend its database technology coverage and remote managed services, as well as enter the analytics and business intelligence services market with proven solutions that are already used in more than 200 customer implementations. The combined entity will provide organizations with top to bottom services for organizing data (at the database level), making it accessible (at the application level), and making it meaningful by applying analytics tools and expertise that deliver business insights.

In addition, with this acquisition, Data Intensity has almost doubled its annual revenue, customer base and global presence. Data Intensity has more than 400 customers worldwide, including: Aramark, AspenTech, Boston College, Dunkin Donuts, Haemonetics, Hearst Corporation, Hologic, International Data Corporation (IDC), iRobot, Lindt USA, Oxfam International, Toshiba, Segway and ServiceMaster. The company operates two data centers with purpose-built hosting capability and provides remote management services to more than 250 data centers globally.

CLEAR MEASURES’ database management services will be integrated into Data Intensity’s core offerings over time. In addition, the company has created a new division, led by John Bostick, founder and CEO of CLEAR MEASURES, which will be focused on growing the data analytics business.

Data Intensity is an Oracle Platinum Partner. For more information, go to