Data Modeling for the Business - Helping Business Gain New Insight at Enterprise Data World 2011

Data and Information Modeling will be key topics at the upcoming Enterprise Data World. The educational program will feature an entire data modeling track as well as topics related to master data management, data quality, data profiling, facilitation, and dimensional modeling. The conference will take place April 3-7, 2011 at the Chicago Sheraton Hotel and Towers.

At the conference, Dr. Gordon Everest, Professor Emeritus in the Carlson School of Management at the University of Minnesota will speak about "Helping Business Users Understand Data Models."  Everest will examine how to help business people not only understand but take ownership, and use the data blueprint of their organization.

Karen Lopez,, international speaker and consultant will discuss "Five Physical Data Modeling Blunders and How to Avoid Them" while Steve Hoberman, one of the world's best-known data modeling gurus, will present, "Dimensional Modeling Basics in Under an Hour." Hoberman's session explain dimensional modeling terminology along with its purpose and power. It will analyze the way dimensional models present measures in a format that is both friendly for users and efficient for reporting tools.

The CA ERwin Data Modeler r8 Workshop will consist of a half-day overview presented by Neil Buchwalter, principal product manager of CA, Technologies, ERwin. The session will analyze basic data modeling and metadata functionality, as well as some of the exciting new visualization features in r8. Also featured at the conference will be a full-day tutorial by Len Silverston who will explore the concepts in his book "Universal Patterns For Data Modeling."

Case Studies will also be presented, including a two-part session from Candance McCabe and Samantha Daugherty of J.B. Hunt Transport Services, Inc., titled "Macro- Modeling on a Micro Scale" and "Layered Database architecture of a Generic Data Model in Japan," by Mikitaka Hayashi of Nikki Joho System Co. Ltd.

To register for the conference and to see a full program schedule, go to