Datameer 3.0 Makes Big Data Analytics Easier for Business Users

Datameer 3.0, the newest version of Datameer’s big data analytics tool for business users, builds on existing self-service data integration, analytics, and visualization capabilities, to add new Smart Analytic functions, which, automatically identify patterns, relationships, and even recommendations based on data stored in Hadoop.

With Smart Analytics, four advanced machine learning techniques, Clustering, Decision Trees, Column Dependencies and Recommendations become self-service and accessible for business users for the first time. According to the vendor, previously, these advanced analytics required highly specialized data scientists to build custom functionality, which is a costly and time-consuming process.

Clustering - With the new Clustering feature, Datameer automatically organizes and aggregates groups within a given dataset so businesses can improve targeting based on common data attributes like location, medication, phone type, operating system, or any number of attributes that might allow a business to better segment their data.

Decision Tree - The new Decision Tree function allows users to select a desired outcome like purchase, response to a medication, pass or fail, or download, for example, and have Datameer automatically identify and weight the different combinations of data attributes that lead to that result. Then, the user can see the attributes of a customer, and/or type of outreach a customer responded to that led to a transaction, for instance.

Column Dependency - The Column Dependency function automatically compares every possible combination of data attributes and visually previews  the strength of each  attribute's correlation. This can reveal non-obvious correlations between specific data attributes, like location and disease type, or job title and credit score.

Recommendations - Datameer's new Recommendation function automatically predicts if and how likely it is that a person will be interested in something based on historical data from many users. This allows businesses to serve up more relevant content, products or service recommendations without needing a data scientist.

Datameer 3.0 will be available in the Fall of 2013. Information about the Datameer 3.0 early adopter program is available at