Digital Reasoning and Connotate Partner to Mine Intelligence from Social Media

Connotate, Inc., a provider of solutions that help organizations monitor and collect data and content from the web, is partnering with Digital Reasoning,  which enables unstructured data analytics at scale, to provide a solution that creates actionable intelligence from fact-based analysis of big data.

Digital Reasoning’s flagship product, Synthesys, is a software platform that automatically analyzes unstructured and structured data to reveal the hidden and potentially valuable relationships between people, place and time. More than a dozen government agencies use Synthesys, to uncover security threats and accelerate the time to actionable intelligence.

With the combined offering, the Connotate solution delivers large volumes of the right data, in a structured format from any web source to the Synthesys analytics tool, enabling a streamlined process of ‘read, resolve and reason’ that allows organizations to quickly make smart strategic decisions. The partnership addresses all three primary big data challenges: velocity, variety and volume, and enables customers to achieve real-time insights from data sources such as emails, blogs, and social media, according to the companies.

Connotate’s ability to monitor dynamic social media sources, automatically reformat large-scale data into simple formats and deliver them to Digital Reasoning’s machine-learning text analytics solution helps government agencies and businesses achieve a deeper understanding of how they are perceived and connected to the world around them. The partnership focuses on leveraging only relevant, timely information so that organizations can accurately link people and organizations to a myriad of related data points, including time and location.

“We can certainly do structured but it is the unstructured that makes it special,” Dave Danielson, vice president of marketing at Digital Reasoning, tells 5 Minute Briefing. “Connotate pulls the content and then we do the automated analytics to figure out who knows who, who has been where, who is talking to whom about what subject - the sorts of things that would historically have only been possible to learn about by reading, our software is doing.”

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