Dynatrace Expands Partnership with SAP to Help Retailers Drive Better Business Outcomes

Software intelligence company Dynatrace is expanding its partnership with SAP, positioning Dynatrace as a strategic observability partner for SAP Commerce Cloud.

This means Dynatrace’s digital experience monitoring capabilities, including real user monitoring and synthetic monitoring, and precise answers from its AI-engine, Davis, are now available for SAP Commerce Cloud, digital experience monitoring, which customers can subscribe to via the online SAP Store.

The solution enables retailers to maximize customer satisfaction and online conversions by optimizing every step in their user journey, from the first click on a mobile app or website, to code-level insights detailing the performance of underlying cloud services.

As retailers look to elevate their digital strategies, and competition intensifies, continuous optimization of digital user experience has become essential to the bottom line.

By embedding Dynatrace’s AI-powered observability and digital experience monitoring capabilities into SAP Commerce Cloud, customers gain a deeper understanding of applications and microservices running in their environment, including third-party services.

Dynatrace can identify anomalies, such as mobile app crashes, errors, or performance issues, prioritize them by business impact, and supply precise root-cause determination.

This enables digital teams to understand how application performance and new features influence business KPIs, including conversions and revenue, so they can continuously optimize user experience across mobile, web, and other edge-device channels.

“Extending Dynatrace’s AI and digital experience management capabilities to SAP Commerce Cloud helps retailers know exactly what’s happening in their environments, across mobile, web, and other edge-channels,” said Michael Allen, VP of global partners at Dynatrace. “They can see where the highest-impact issues are, and how the performance of their digital services impacts business outcomes. This helps ensure, even during the most critical moments and heavy-traffic days, digital experiences work perfectly.”

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