EMC Introduces Greenplum Appliance

Continuing its efforts to tackle the "big data" challenge, EMC Corporation has introduced the new EMC Greenplum Data Computing Appliance, an integrated data warehouse system using the Greenplum massively parallel processing (MPP) architecture.

The new appliance provides data loading performance of 10 terabytes (TB) an hour, twice the data loading speed of its nearest competitor, according to EMC.

EMC also recently announced a new alliance to enable integration of technology from Cloudera, a provider of Hadoop-based data management software and services, with the EMC Greenplum technology to help businesses better manage and analyze large and continuously growing amounts of structured and unstructured information such as log files, sensor data, streaming data, sales receipts, emails, research data and images collectively known as "big data."

Greenplum was acquired by EMC in July, and is the foundation of EMC's new Data Computing Products Division, which is developing analytic tools to address the big data phenomenon.

"Even as a software-only company we did a lot of reference configurations, and most customers want a completely configured solution," Mike Maxey, director of product marketing for the EMC Data Computing Products Division, tells 5 Minute Briefing. The Data Computing Appliance, the first introduction for Greenplum as an EMC company, continues to deliver that, he notes.

The appliance, which is built and designed to run within an existing infrastructure, is an option; there is a software-only option, and there are virtualized options, Maxey says, emphasizing, "we want to give customers choices."

As a purpose-built, parallel system, EMC says its Greenplum Data Computing Appliance offers up to 3x more scalability and up to 4x as many database cores than competitive systems for a strong price/performance ratio. It integrates database, compute, storage and network and is available in half-rack, full-rack, and multiple-rack appliance configurations for terabyte to petabyte-scale requirements. It is integrated with EMC's replication, backup and recovery and deduplication technologies for information protection. For more information, go here.