Emplifi Social Commerce Cloud is Now Available on the Oracle Cloud Marketplace

Emplifi, a customer experience (CX) platform and member of Oracle PartnerNetwork (OPN), announced that its Social Commerce Cloud now integrates with Oracle Commerce and is available on the Oracle Cloud Marketplace.

Emplifi’s new integration with Oracle Commerce helps B2B and B2C brands achieve increased revenue across increasingly popular social media shops while leveraging an existing ecommerce ecosystem to increase return on investment.

With the integration between Emplifi and Oracle Commerce platforms, brands can easily access product collections and catalogs configured in Oracle Commerce, then synchronize and sell across social media storefronts with little IT or development effort.

B2C brands looking to capture and convert shoppers on Facebook, Pinterest, and Instagram shops can also enjoy inventory and order status accuracy because of the real-time, bi-directional synchronization between the two platforms, coupled with real-time dashboards and analytics available in Emplifi Social Commerce Cloud.

“Today’s shoppers are turning to social media to not only discover and research products, but to buy. This shift in consumer purchasing behavior is driving ecommerce and IT teams to invest, but each platform has its technical nuances,” said Todd McCaslin, chief technology officer, Emplifi. “With Emplifi Social Commerce Cloud, brands can easily orchestrate, integrate and synchronize all social shops with leading Ecommerce platforms like Oracle Commerce without heavy development effort.”

Emplifi’s Social Commerce Cloud was designed to help brands support the entire social shopping journey, from discovery and research to selling and post-purchase support.

The platform includes cross-channel ShopSync for Ecommerce and storefront integration; ShopClerk conversational commerce to help answer consumer questions in real-time; integrated social customer care tools for customer service; and Shop 360 Analytics to enable brands to measure real-time sales performance across all social shops through comprehensive, customizable dashboards and reports.

"The cloud represents a huge opportunity for our partner community," said David Hicks, group vice-president, worldwide ISV cloud business development, Oracle. "Emplifi’s commitment to innovation with Oracle Cloud and quality execution helps our mutual customers receive cloud-enabled CX solutions ready to meet critical business needs."

For more information about this news, visit