Entrinsik Honors Operational BI Award Winners at Informer User Conference

Entrinsik Inc., developer of information management solutions, has announced the winners of its 2012 Operational Business Intelligence (BI) Awards.  The awards were presented at a networking luncheon at the 2012 Informer User Conference (ICON) held this year at the Raleigh Marriott City Center in Raleigh, NC. 

This year's grand prize was awarded to McDaniel College, a private four-year college located in Westminster, Md.  The college created a web-based reporting environment that combines real-time data from multiple files and allows ad hoc analysis to be done by active student programs, majors, minors, home state, class level, ethnicity, gender, anticipated completion data and other factors.   

"The ability to slice and dice data with Informer's analytics allows our decision-makers to have accurate, detailed data upon which to base decisions and move the College forward," says McDaniel College's Cathy Brown. "And perhaps the coolest thing of all-our president and our institutional research folks can run this at any hour of the day or night. Informer puts the reporting power into the hands of the decision-makers.  Our president refers to Informer and its capabilities as a ‘game changer.'" 

Entrinsik also recognized additional ICON 2012 award winners at the luncheon: Hartwick College, Roanoke College, Summit Professional Education, and Westminster College 

"Informer is an easy to use, quick to implement operational BI solution designed to support decision making with hard facts, and we've received a flood of award submissions from customers describing in detail how Informer does just that," says Sharon Shelton, vice president of marketing at Entrinsik. 

To access a video in which Cathy Brown describes McDaniel's use of Informer, go to  

For more information about Entrinsik, go to