CHO, a producer of olive oil, is using IBM Blockchain to provide traceability for its Terra Delyssa extra virgin olive oil across eight quality assurance checkpoints, including the orchard where the olives were grown, the mill where olives were crushed, and the facilities where the oil was filtered, bottled, distributed, and more.
Starting with its most recent harvest now being bottled, customers of Terra Delyssa retailers around the world will be able to scan a QR-code on each label, allowing them to view a provenance record. By detailing each step of the product's journey, consumers can gain peace of mind about the origins of their olive oil and richer insight into its journey and quality checkpoints, and even view images of the fields where the olives were grown. CHO is the latest major food provider to join IBM Food Trust—a permissioned blockchain network that provides a more efficient way of working across the food supply chain for growers, processors, shippers, retailers, regulators and consumers.
The company has already begun using Food Trust to manage and record traceability efforts for its extra virgin line, the highest grade of olive oil as classified by the International Olive Oil Council and the USDA.
The technology is being implemented to address consumer concern about olive oil mislabeling and illicit counterfeit olive oil operations, as well as general confusion about how olive oils are blended.
Using blockchain technology creates a verifiable record of where each bottle of olive oil was produced and the methods used. This information can then be shared in near real time with distributers, retailers, and other permissioned members of the company's supply chain.
For distributors and retailers, a separate enterprise application using blockchain will enable them to access in-depth information about each processing and control stage of production, including that it was first press, extra virgin, organic, all using analysis from CHO's IOC accredited laboratory and 3rd party auditors.
For more information about IBM Blockchain, visit www.ibm.com/blockchain