Frontegg Forward Sparks Growth and Transformation for SaaS

Frontegg, the customer identity and access management platform for modern SaaS, is debuting Frontegg Forward, a series of enhancements to the Frontegg platform that drive user management innovations for SaaS companies.

The Frontegg platform enables app builders to focus less time on complex customer identity use cases and more time on innovation and delivery. Featuring no-code and self-service capabilities, the Frontegg platform offers a comprehensive identity management suite that scales from small companies to the Fortune 500, according to Frontegg.

These innovations of Frontegg Forward—which are particularly centered around simplifying user management, increasing security, and delivering predictive insights—will aid SaaS vendors in navigating both growth and transformation challenges, according to Frontegg.

Developers, security teams, product and revenue teams, growth managers, and business development and partnership teams alike can experience greater efficiencies and efficacies with Frontegg Forward.

“Frontegg is always looking ahead with the goal of empowering our users and making their experiences as user-centric as possible,” said Sagi Rodin, CEO and co-founder of Frontegg.  “Frontegg Forward was developed to transform the way organizations, app builders, and consumers experience authorization, security, and analytics. The platform expansion was created to revolutionize the way everyone—from B2B, B2C, to even B2B2C—does customer identity.”

Frontegg Forward now delivers Hierarchies, a capability engineered for the streamlined setup of organizational structures. Users can easily build multi-tiered, nested, and multi-tenant SaaS application structures with easily defined roles, permission associations, access controls, and layers. Frontegg Forward additionally allows users to set inheritance of privileges at any sub-layer.

“Frontegg Forward amplifies user management capabilities and scales customer identity management,” said Rodin. “Frontegg Forward empowers non-technical employees to manage advanced authorizations for customers with a ‘no code’ experience, including licensing, feature flags, subscription, and trial management.”

“Developers and product teams also benefit from the flexibility and granularity of Frontegg’s entitlement engine and can do fine-grained authorization, feature flags, and subscriptions with a single, contextual API,” Rodin continued.

Frontegg Forward also re-envisions security, offering a three-layer approach to drive visibility, trust, and accountability. These three layers include:

  • The engine layer, which introduces several proprietary engines, including Too-fast-to-Travel, Bot Detection, and Stale Users
  • The backoffice layer, which grants SaaS vendors a holistic dashboard for real-time security posture visibility across the entire account set
  • The security self-serve layer, which provides end users with the ability to view the identity posture of their accounts via the Frontegg Admin Portal

In the realm of AI, Frontegg now offers Frontegg Forward Signals, a native analytics engine that puts actionable insights in the hands of SaaS vendors, available directly within their Frontegg backoffice. Without necessitating any extraneous event coding or infrastructure, Signals utilizes machine learning (ML) functions to uncover patterns and insights on app behavior. This capability can surface:

  • Feature adoption rates
  • Geographical spread
  • Low-performing POCs
  • Low utilizing accounts in danger of churn or abandonment
  • Presence of product champions and personas in an account

“Frontegg Signals is really kind of a revolution for business, sales, and non-technical users; it’s a piece of cake to use and grok for the technical users, of course,” explained Rodin. “What Signals enables is you—and your customers—to be able to get deep, actionable insights—and trend behavior—that ultimately lead to growing your business and revenue due to understanding engagement and churn.”

Finally, Frontegg Forward introduces dynamic entitlements, which centralizes UI, API, and code protection into a single authorization API. The engine comprehends various account factors—such as feature flags, subscription tiers, trail status, and security posture—to determine if a user is permitted to execute a specific action.

According to Rodin, people should be “excited for the potential offered by Frontegg Forward. This platform expansion gives our customers the power to drive efficiency, improve security, and grow revenues all on their own.”

“As we look ahead, the broadening of CIAM capabilities provided by Frontegg Forward will support SaaS vendors throughout the growth and transformation challenges they will surely face in the coming years as technology continues to rapidly evolve,” Rodin concluded.

To learn more about Frontegg Forward, please visit