“Twitter provides a powerful new lens through which to look at the world – as both a platform for hundreds of millions of consumers and business professionals, and as a synthesizer of trends,” said Ginni Rometty, IBM chairman, president and CEO. “This partnership, drawing on IBM’s leading cloud-based analytics platform, will help clients enrich business decisions with an entirely new class of data. This is the latest example of how IBM is reimagining work.”
With the development of new solutions to improve business decisions across industries and professions, IBM and Twitter will be able to enhance existing enterprise data streams to improve business decisions. For example, IBM says, the integration of social data with enterprise data can help accelerate product development by predicting long-term trends or drive real-time demand forecasting based on real-time situations like weather patterns.
For more information regarding the new Twitter and IBM collaboration, visit www.ibm.com/IBMandTwitter.