IBM Expands Product Offering Procurement to 92 New Countries on the AWS Marketplace

IBM is announcing a massive expansion of its software portfolio to 92 new countries in the AWS Marketplace, a digital catalog with thousands of software listings from independent software vendors (ISVs) that make it easy to find, test, buy, and deploy software that runs on Amazon Web Services (AWS). This global expansion helps democratize IBM products that drive innovation all over the world, making procurement easier, more streamlined, and highly efficient.

IBM’s expansion on the AWS Marketplace—which previously only offered its products to Denmark, France, Germany, the United Kingdom, and the United States—represents the continued popularity and growth of cloud marketplaces. With benefits such as rapid buying cycles, billing consolidation, and simpler software deployment scaling, using cloud marketplaces to purchase SaaS software is not going anywhere anytime soon, according to the company. 

“IBM’s global expansion with AWS Marketplace opens up innovation opportunities for our joint customers across the world,” said Matt Yanchyshyn, general manager AWS Marketplace and partner services at AWS. "By leveraging the speed and simplified procurement capabilities of AWS Marketplace, customers can now more easily access IBM's cutting-edge solutions, enabling them to accelerate their digital transformation and drive innovation at scale. This expanded collaboration between AWS and IBM reflects our shared commitment to empowering customers with the tools and resources they need to succeed in today's fast-paced environment." 

Now, more enterprises across the globe can access IBM’s extensive product portfolio through the AWS Marketplace, including solutions such as:

  • watsonx AI and Data platform, designed to enable businesses to build, scale, and govern AI workloads
  •, a fit-for-purpose data store built on an open data lakehouse architecture
  •, a next-gen enterprise studio for AI builders
  • watsonx Assistant and watsonx Orchestrate, IBM’s AI assistants
  • Db2 Cloud Pak for Data, IBM’s flagship database
  • Apptio, Turbonomic and Instana, and IBM Security and Sustainability, a portfolio of automation software

“Both IBM and AWS play a huge role in our success,” said Uri Bechar, vice president of software engineering, Redis. “Part of my job is to ensure our organization fulfills our committed spend with AWS and that the purchasing process is streamlined. Buying IBM software in AWS Marketplace gives us more flexibility, enables us to use our committed spend, and ultimately makes the entire process easier so we can deploy faster and start seeing value from our investments. I just go in, click accept, then I'm done.” 

In addition to this expansion, IBM is debuting 15 new IBM Consulting professional services and assets on the AWS Marketplace, all purpose-built for AWS. These new offerings and services are designed to address customer needs and propel them on their data and app modernization journeys, as well as offer security services and tailored, industry-specific solutions—with some even featuring GenAI capabilities. 

“By expanding the availability of our software portfolio in AWS Marketplace, organizations around the world will have greater access to a streamlined way to procure many IBM AI and hybrid cloud offerings to help propel their business forward,” said Nick Otto, head of global strategic partnerships, IBM. “Our collaboration with AWS is a prime example of how we’re working with other companies to meet the needs of clients, making it as easy as possible for them to do business with IBM and accelerate their transformation journeys.” 

To learn more about this expansion, please visit