IRI Completes Merger with NPD to Create Technology and Analytics Powerhouse  

Information Resources, Inc. (IRI) and The NPD Group (NPD) announced the two companies have completed its merger, creating a global technology, analytics, and data provider.

The merger brings together colleagues across the globe to offer more than 7,000 clients a comprehensive, accurate view of consumer behavior and total retail purchasing and consumption trends across a broad range of industries, according to the companies. A unified name and brand for the combined company will be announced at a later date.

The combined company will empower brands and retailers to collaborate, better service their customers, respond to trends and leverage more powerful insights to drive growth, according to the vendors.

Together, IRI and NPD have deep sector knowledge, leading data assets and strategic retail relationships in more than 20 industries, including CPG, softlines, hardlines, beauty, technology, foodservice, and food consumption. The company's insight capabilities will be powered by the technology and data visualization platform, Liquid Data.

"We are thrilled to merge our two great companies and create an even stronger organization together," said Kirk Perry, president and CEO. "Our combination sets a new standard, raising the bar for innovative technology, rich insights, and data-driven advisory services across industries. As one company, our world-class team will offer a total store read and greater share of consumer wallets and stomachs. The possibilities for our clients, our people and our company are endless."

The combined company's executive leadership team, as previously announced, will be led by president and CEO Kirk Perry, and include senior leaders from both IRI and NPD.

The combined company's board of directors will be led by chairman Tod Johnson and include Perry, former NPD CEO Karyn Schoenbart, former IRI chairman Jeff Ansell, and representatives from H&F, Vestar and NMC.

For more information about this news, visit