Infobip Enables Oracle Customers to Deliver Personalized Messages to Consumers

Infobip, a global cloud communications company and current member of Oracle PartnerNetwork (OPN), announced that it will enable Oracle Advertising and Customer Experience (CX) customers to orchestrate powerful consumer interactions using Oracle Digital Assistant.

The Oracle Digital Assistant has integrated Infobip’s WhatsApp solution, so businesses can manage incoming and outgoing messages, send rich media, and input location.

Infobip’s solutions, now available on the Oracle Cloud Marketplace, can help allow businesses to deliver personalized, omnichannel messaging and nurture customer relationships across WhatsApp, Viber, and SMS. Over 2 billion interactions have been managed through these integrations so far.

Oracle customers can access Infobip’s WhatsApp API to deliver promotional and transactional messaging, ranging from package delivery notifications, account information, and booking confirmations to loyalty points reminders and monthly statements.

Similar features may be available via SMS, depending on the services and available channels most important for the business and end customer.

Oracle customers utilizing such services may have the ability to track open rate and engagement and help ensure personalized communication.

Customers in the travel and utilities industry are already realizing the benefits of the partnership to send airline miles and travel notifications, as well as invoices and energy updates, via WhatsApp, according to the vendor.

"Today’s customer landscape is defined by the ‘always-on’ consumer, who wants to be able to pick up their phone and communicate with a brand as easily as they would converse with a friend,” said Veselin Vukovic, VP strategic partnerships at Infobip. “Strong customer engagement is about connecting with and delighting customers at the right time on the right channel. Our participation in Oracle Cloud Marketplace further extends our commitment to the Oracle community and enables customers to easily reap the benefits of rich, conversational channels. We look forward to leveraging the power of the Oracle Cloud to help us achieve our business goals."

Oracle Cloud Marketplace is a one-stop shop for Oracle customers seeking trusted business applications offering cloud business solutions, including ones that extend Oracle Cloud Applications.

Oracle Cloud is an enterprise cloud that includes next-generation security across a comprehensive portfolio of services including SaaS, application development, application hosting and business analytics.

Oracle customers may get access to leading compute, storage, data management, security, integration, HPC, artificial intelligence (AI) and blockchain services to help enable them to augment and modernize their critical workloads.

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