Informatica 9.5 Helps Customers Maximize Return on Big Data

Today, at Informatica World in Las Vegas, Informatica, a provider of data integration software, unveiled Informatica 9.5. This new release addresses the big data issues customers are facing as a result of the explosion of data volumes in the enterprise, fueled by social media, cloud computing, and mobile computing data, Ivan Chong,  executive vice president and general manager of Data Quality product division at Informatica, tells 5 Minute Briefing.  The challenges created by increasing data volumes are compounded, says Informatica, by the confluence of three related but distinct technology trends: big transaction data, big interaction data, and big data processing.  Informatica 9.5, says the company has been designed to increase the value of big data while helping to reduce the costs to maximize their return on big data.

Describing it as a major release of the Informatica Platform, Chong says Informatica 9.5 includes a wide range of new features to help customers extract more value from their big data assets. Among the key new innovations, Chong says, are a data timeline feature that helps track and predict changes to data over a period of time, by providing a view of customers, partners and products, enabling users to look at data in the past for example, as well as model it for the future. The feature adds to the value of data by presenting an authoritative view, enabling users to see all changes that have been made over time, with relevant data about those changes.

In addition, Informatica 9.5 seeks to ensure the availability of data needed by business users by providing embeddable cloud services that enable any cloud application to dynamically embed pertinent business data, smoothing integration challenges.

And, for big data processing, Informatica is providing a unified visual IDE for Hadoop to enable developers who are not expert in Hadoop to create business logic and deploy it to Hadoop using an intuitive and familiar visual development environment. The unified visual IDE is intended to allow Infomatica developers to apply use their existing skills without the need for special training.  Hadoop-native transforms accelerate development of complex data transformations and thus time-to-business value for Hadoop developers.

Informatica 9.5 also provides additional features to help customers maximize their big data, including proactive monitoring to correlate real-time event streams, identifying patterns of interest and providing actionable alerts;  and a single solution for data privacy that combines persistent data masking and dynamic data masking to reduce risk. In addition, leveraging a broker-less messaging architecture integrated with real-time data replication and integration, data streaming delivers big data transactions to applications and analytics environments.

Complete details about Informatica 9.5, which will be available in June, are available at the Informatica website at