Informatica Marketplace Opens for Business

Informatica, a provider of data integration software, has launched the Informatica Marketplace, which is intended to enable Informatica customers to lower their cost of deployment and speed time-to-market. Using pre-built components, customers will not have to manually code solutions, but can leverage the knowledge of the community to help deliver a specific data integration solution.

The Informatica Marketplace will provide vendors, partners and individual developers with a central location to buy and sell assets and solutions called "Blocks." A Block can be developed for on-premise or cloud use and may include data models, mappings, mapplets, tools, utilities, packaged services, methodologies, white papers, connectors and other useful resources. Users will be able to browse Blocks for industry-specific solutions or platform use cases. "As stewards of the Informatica Marketplace, Informatica is taking on the responsibility, as the independent leader in data integration, to bring together buyers and sellers with common objectives and interests," observes Tony Young, chief information officer, Informatica "The Marketplace is the place to go for data integration solutions that address an extensive data integration solution portfolio."

The Informatica Marketplace offers solutions in eight technology categories: Enterprise Data Integration, Data Quality, B2B Data Exchange, Application Information Lifecycle Management, Complex Event Processing, Cloud Data Integration, Ultra Messaging and Master Data Management. Developers build on these technologies to deliver reusable custom data integration and data quality Blocks. All Blocks contributed to the Informatica Marketplace will be evaluated for quality and value before becoming available. To obtain a "Seal of Approval," third-party Blocks hosted in the Informatica Marketplace will undergo lifecycle testing and validation of up to 30 days by the Informatica Global Customer Support organization.

Informatica is currently holding a contest for all interested parties to develop new Blocks. The contest runs until July 30. The Grand Prize winner will receive an all-expense paid trip to the upcoming Informatica World in Washington, D.C, November, 2-4. The winner will also earn billing on the main stage to showcase their Block and a special 3-month promotion on the Marketplace site. To enter the Informatica Marketplace contest register here. For information about the Informatica Marketplace, go here.