InsideView Boosts its Integration with SAP Hybris Cloud Solutions

InsideView, a provider of sales and marketing solutions, is advancing its product integration with SAP Hybris Sales Cloud solutions, allowing users to sync customer and prospect data to their CRM records in real time directly from InsideView’s global company and contact database.

The new version cleans and updates inaccurate data and enriches account data with new company and contact information to help ensure that sales and marketing personnel have the most up-to-date data in their CRM solution before they make a sales call or begin a marketing campaign.

 “Data is the lifeblood of sales and marketing,” said Heidi Tucker, vice president of alliances and business development for InsideView. “Businesses today are facing a growing need to know their customers, empower their sellers with context, and tailor their messages for individual buyers. With this new release, InsideView deepens its native product integration with SAP Hybris Sales Cloud with customer and prospect data enrichment capabilities and real-time actionable intelligence that help salespeople to be more relevant and effective.”

InsideView for SAP Hybris Sales Cloud updates inaccurate information in real time, allowing users of SAP Hybris Sales Cloud to stay on top of any personnel or company changes. The new version allows users to correct inaccuracies in existing account and customer records as often as needed.

 “InsideView extends the value of SAP Hybris Sales Cloud with enhanced data management capabilities,” said Volker Hildebrand, global vice president, SAP Hybris. “. With this new release of InsideView, customers using SAP Hybris Sales Cloud can import, update and enrich their CRM records in real time, which can significantly reduce the time sales reps spend on manual data entry.”

The upgrade allows users to update outdated prospect and customer contact records with accurate, more complete information, append any missing information at the account and contact level, import accounts and contacts for new sales opportunities, see what data is changing in their CRM and accept or reject changes selectively, make updates as often as every day, and authenticate easily and securely via Security Assertion Markup Language (SAML) single sign-on.

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