Insight Acquires SADA, Offers Market-Leading Multi-Cloud Solutions at Scale

Insight Enterprises, a global Solutions Integrator, is acquiring SADA, a leading cloud business and technology consultancy and six-time Google Cloud Partner of the Year.

According to the company, the acquisition advances Insight’s strategy and further strengthens its unique position as a leading Solutions Integrator offering market-leading multi-cloud solutions at scale.

SADA adds expertise and scale and enhances Insight’s cloud offerings to clients. According to the company, the acquisition strengthens Insight’s current position as a provider of cloud, data, artificial intelligence, cybersecurity and intelligent edge solutions and services across the world’s top hyperscale ecosystems: Microsoft Azure, Google Cloud, and Amazon Web Services (AWS).

“SADA's partnership with Google Cloud will enhance our ability to serve clients who operate across multiple clouds, and accelerate adoption of widely sought-after technologies like GenAI,” said Dee Burger, Insight North America president. “With this acquisition, we are taking a significant step forward to becoming the leading Solutions Integrator, focused on the most critical segments of market growth—cloud, data, AI, cybersecurity, and edge. In addition, we also add SADA’s Google Cloud clients to our portfolio, along with specialized Google Cloud selling and technical resources.”  

As a leading Google Cloud Premier Partner, SADA has deep engineering capabilities across the entire Google Cloud stack and specializes in Google Cloud priority workloads. The SADA acquisition positions Insight to further benefit from the growing trend of multi-cloud adoption, accelerating Insight’s progress toward its strategic objective of growing cloud services and solutions.

“We bring to Insight both a strong technical and service reputation within the Google Cloud ecosystem and deep expertise in the Google Cloud portfolio of solutions. Insight’s resources, global client base and broad technology partnerships will allow us to expand faster into new markets and bring the power of Google Cloud to even more clients,” said Tony Safoian, SADA president and CEO.  

Insight’s proven expertise and scale with Microsoft Azure and AWS, combined with SADA’s robust Google Cloud proficiency, establishes Insight as a comprehensive multi-cloud provider, according to the companies.

For more information about this news, visit