Magnitude Software Introduces Master Data Management Offering

Magnitude Software, a provider of Enterprise Information Management (EIM) software, unveiled a new a master data management offering designed to fuel business processes with accurate customer data for informed decision making.

“The focus for us with this offering is to capitalize on customers moving towards dynamic CRM that are probably in the small to medium range enterprises,” said Darren Peirce, chief technology officer. “In those environments they need to maintain consistency of their customer data across their CRM application and the ERP and applications within the enterprise. This is where this offering comes into play.”

Magnitude ONE includes Magnitude Software’s Kalido MDM bundled with connectivity to leading enterprise and SaaS applications, a specialized data matching engine, and online training. 

Available for cloud or on-premises deployment, Magnitude ONE provides a fast start to consolidating, cleansing, and governing data from and across multiple systems.

Magnitude ONE includes integration with dozens of leading systems through the popular Scribe Online integration platform as a service (iPaaS), and an embedded customer data matching engine, with an optional worldwide address validation component available as an add-on. 

Other benefits of the platform include more targeted and personalized marketing and customer service through a 360-degree view, accurate and consistent customer data fed to complex business processes spanning multiple systems such as Microsoft Dynamics, NetSuite, Salesforce, Oracle E-Business Suite and others, simplified migration to new CRM implementations, seeding the new instance with clean customer data, and proactive maintenance, cleansing, and updating customer data as it degrades over time.

For more information about Magnitude ONE, visit