Melissa Data Beefs Up Data Quality Tools for SQL Server

Melissa Data, a provider of global contact data quality and data enrichment solutions, has made enhancements to its flagship Data Quality Components for SQL Server Integration Services (SSIS), a suite of custom data cleansing transformation components for Microsoft SSIS, used to standardize, verify, correct, consolidate and update contact data.

With the new release, the company has added three new services: global email, global phone verification, and U.S. property data enrichment.

The new features have been added to help position developers and DBAs to verify, enrich and retain key global customer data, using a single comprehensive and proven data quality tool.

New to the suite of tools is global email verification, which includes real-time email mailbox verification to eliminate up to 95 percent of invalid emails, so emails get delivered and don’t bounce.  In addition, global phone numbers from over 230 countries can be verified and appended with geographic information, such as latitude and longitude coordinates, administrative area and predominant language spoken in that region. Global phone verification features include the ability to return the digits necessary to dial out of your country and into the country of the phone number that was input. For users seeking to enrich U.S. address data, the suite now includes a property feature that  will provide up-to-date property and mortgage information on more than 140 million properties to improve overall customer intelligence.

“Contact data is always in flux, in fact, half of the customer records held in the average database are invalid or out-of-date in just 45 months – what we call the half-life of data,” said Bud Walker, director of data quality solutions, Melissa Data. “Particularly as data becomes more global and increasingly includes email as a critical path of contact, database design must incorporate flexible, scalable tools that rely on a comprehensive approach to managing constant changes in customer data.

Melissa Data Magazine will be at PASS Summit 2014, Booth #407, starting November 4 in Seattle, Washington.

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