Melissa Data, a provider of contact data quality and integration solutions, announced that its MD Property data solution now integrates with Salesforce.com’s CRM software. Now available on AppExchange as a pre-validated plugin for Salesforce CRM end users, MD Property is a cloud-based property and mortgage data enrichment application that can be implemented without the need for development resources. Now available for download, the solution enables users to enhance their CRM data with detailed, up-to-date property and mortgage information on more than 140 million U.S. properties, conveniently populated within the Salesforce cloud.
According to Melissa Data, this enhanced information offers significant value to investors, banks, lenders, real estate and insurance professionals, and a broad range of service and product providers using Salesforce CRM. MD Property’s property lists are updated weekly; data is divided into 12 main categories with more than 160 information fields. Data includes parcel, lot/land and subdivision information; owner name and contact information including offsite owners; values, sale and trust deed details; and building information such as specific improvements or features such as fireplace and pool.
“Previously, extended development resources would be required for Salesforce CRM users to integrate the level of detailed, current data now readily available through MD Property,” said Bud Walker, director of data quality solutions at Melissa Data. “Today, users can easily enrich their CRM data with valuable property and mortgage information – capitalizing on sophisticated business intelligence to improve customer service and increase competitive advantage.”
MD Property is available for download now. For more information or free product trials, visit www.MelissaData.com.