Melissa Data Enables Active Data Quality in Microsoft Dynamics CRM

Melissa Data, a provider of global contact data quality solutions, has introduced active data quality tools and services for Microsoft Dynamics CRM.

Melissa Data works closely with the range of Microsoft technologies, including SQL Server Integration Services, .NET, and Excel.

The company’s data quality tools leverage multi-sourced, constantly updated reference datasets to cleanse, standardize, and enrich data in real time, to provide Microsoft Dynamics CRM users with accurate customer information. Users can also take advantage of data quality add-ons for Dynamics CRM, including global address, name, phone and email verification, ID verification, move updating, and firmographic enrichment.

"With our new BusinessCoder add-on, users can enhance CRM data with detailed information from 25 categories, including company name, phone numbers, SIC codes, number of employees, total sales estimates, and more,"  said Bud Walker, vice president of enterprise sales and strategy, Melissa Data. "This helps sales and marketing improve quality of leads, boost response, and close more business."  

For more information, go here.