Melissa Data Expands Global Phone Verification Capabilities

Melissa Data, a provider of global contact data quality and identity verification solutions, has announced an expansion of its global phone verification capabilities to ensure valid and callable U.S. and international phone numbers for nearly 250 countries and territories worldwide.

The new services include Premium Phone and Caller ID, helping protect against fraud and spam, and eliminate fruitless SMS and telemarketing efforts while improving customer relationships with more effective communication.

Premium Phone essentially provides "live checking" of a mobile line to identify whether it is live, active, and callable. Caller ID taps in to real-time carrier data to return the name associated with the phone number at activation.

Mobile phone intelligence is important because it adds new value to customer outreach, especially as more consumers and businesses rely on cell phones as primary points of contact," said Bud Walker, vice president, enterprise sales and strategy, Melissa Data. With the new tools, he noted, users can determine if a mobile line is active before sending a message or calling, and they can also identify the name associated with the number so messaging is more personalized for the recipient.

The addition of Premium Phone and Caller ID to Melissa Data's Global Phone Verification solution provides users with key phone details such as caller type (consumer or business), carrier, line type (mobile, landline, VOIP), country of origin, and geographic appends for enhanced phone number intelligence.

Global Phone Verification is available as a Cloud service or as a convenient add-on for Salesforce, Microsoft Dynamics CRM, Microsoft Excel, SQL Server, and Pentaho.

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