Melissa Data Integrates its CRM platform with its Cloud Service

Melissa Data is introducing new data quality capabilities in its Microsoft Dynamics CRM integration platform.

Dynamics CRM users now have access to data quality services to verify global address, email, name, and phone information for over 240 countries and territories.

Personator Cloud Service integrates with the platform to provide multiple and trusted data sources containing billions of records.

This allows users to return identity verification on U.S. and Canadian customers in real-time, helping reduce fraud and compliance risk.

Personator also adds missing email, phone, and address data, updates the addresses of customers who have moved, and enriches records with detailed demographics, such as date of birth, date of death, gender, household income, and much more. 

"Adding Personator to Dynamics CRM demonstrates our commitment to providing users with the tools to gain more knowledge about customers - helping improve revenue and minimize risk by validating global contact information," said Bud Walker, vice president of enterprise sales and strategy, Melissa Data. "For Dynamics CRM users, the value is both immediate and long-term because only verified data enters the system. Not only are global customer communications uplifted from the start, but businesses also remain poised for the most powerful analytics based on long-term data accuracy and more complete information."

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