Melissa Data, a developer of data quality and address management solutions, has released a 25th anniversary special edition catalog. The catalog provides detailed listings on over 60 different Melissa Data products and services including enterprise data quality platforms, developer tools, address management software, mailing lists, and data hygiene services. The catalog also offers links to many white papers on data quality and direct marketing, as well as information on the Melissa Data Independent Software Vendor Program, and their Data Quality Challenge.
Melissa's intent with the catalog is provide data stewards and direct marketing professionals with a reference tool to help find ways to save money while mailing and marketing smarter, explains Greg Brown, marketing director for Melissa Data. Free trials of most products are available from the catalog - so users can test Melissa Data's tools to see how they can provide immediate cost savings and ROI to any size company's data collection, data management, and marketing operations.
New products featured in this catalog include TDQ-IT - a data quality toolkit for Microsoft SSIS targeted at data quality, data warehousing and MDM initiatives; Telco 411 Data - for access to 120 million residential and business telephone records for use in verifying, adding, or filling in the blanks of contact data records; GeoPoints for GeoCoder - to add the lat/long, tract/block to the 11-digit, doorstop delivery point of an address; IP Locator - to provide geographic/location information linked to the IP addresses of internet visitors; Email Solutions - email lists, business and consumer email appends, and Email Object to validate and standardize email addresses; Canadian Change of Address (NCOA) - to update Canadian addresses with change of address information; and Sales*Tax Database - for all the essential information needed, especially for e-commerce sites, to calculate sales or use tax for every ZIP Code in the U.S.
"Melissa Data is one of very few vendors in this marketplace that are still independent," Brown observes. "It is a testament to the types of services we have been able to provide for decades now."
Data quality is a critical component in data integration and master data management efforts, notes Brown. "Ultimately, the value of having good data quality process in place is to save money." Products featured in the catalog, he notes, "run the gamut from toolkits that developers can use to integrate phone verification, address verification or enrichment types of routines into their custom applications, but we also have a lot of services and products for mailers and direct marketers and database managers as well."
Along with the new catalog, Brown says, Melissa is also offering a Data Quality Challenge, in which it will take a sample of data from an organization's database and do analysis on it so that the organization can get an idea of how its data collection and data maintenance processes measure up.
The catalog is available to browse or download here.